tag:blogger.com,1999:blog-4747137733031456321.post6276686658147709698..comments2023-10-30T08:38:33.574-07:00Comments on Communications Conversations: What corporate communicators can learn from Shaq and the NBAArik C. Hanson, APRhttp://www.blogger.com/profile/01624939531673020640noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4747137733031456321.post-86775126838626315972009-03-25T16:05:00.000-07:002009-03-25T16:05:00.000-07:00Great thoughts, Arik.Honestly, it depends on the c...Great thoughts, Arik.<BR/><BR/>Honestly, it depends on the company, their focus, and whether Twitter/social media aligns well with their business or not. Even if it does, there's still a stigma against SM and its measurable results (though we know there are metrics).<BR/><BR/>For the case of the NBA, though response varies depending on the coach, there isn't an outright benefit to the NBA or the team - but for that player's brand, there certainly is. There's money to be made with media interviews, etc. but until Twitter is actually fully integrated into the NBA's media plan, there won't be much acceptance to it.<BR/><BR/>Thanks for the post!Sonny Gillhttps://www.blogger.com/profile/12502152664170496856noreply@blogger.comtag:blogger.com,1999:blog-4747137733031456321.post-34477989883979892262009-03-25T11:07:00.000-07:002009-03-25T11:07:00.000-07:00Arik,Thanks for the link love and then expanding o...Arik,<BR/><BR/>Thanks for the link love and then expanding on my simple thought about company's usage of social media into a bonafide strong post with great provocative questions and point of view. You may also want to look at our other Failwhale fantasy baseball friend, @AdamKmiec's post on a similar topic, http://www.thekmiecs.com/marketing-advertising/the-non-popular-question-about-the-pg-digital-night/ I don't know how the baseball will be, but we will definitely have great conversations about social media!Warrenhttps://www.blogger.com/profile/00330430037744070023noreply@blogger.com